Are you planning to do SEO yourself before hiring a SEO specialist for your startup or planning a career as SEO professional Or just learning it as a hobby, then in this post i will walk you through four stages of SEO and steps in each stage for doing SEO in a professional way right from Site Analysis to Reporting.
I am dividing SEO into four parts
- SEO Analysis
- On Page Optimization
- Off Page Optimization
- SEO Reports
Below are the steps in each stage
a) SEO Analysis
- Critical SEO Analysis
- Backlink Analysis
- Competitor Analysis
- Keyword Analysis
- Baseline Ranking Check
- Duplicate Content Check
b) On Page Optimization
- Canonicalization
- Meta Tags Optimization
- Existing Content Optimization
- Anchor & Title Tag Optimization
- Header Tag Optimization (H1, H2, etc.)
- Image & Hyperlink Optimization
- Image & Hyperlink Optimization
- HTML Sitemap Creation & Analysis
- XML Sitemap Creation & Analysis
- Navigation Analysis & Recommendations
- Internal Link Structuring & Optimization
- SEO Friendly URLs (URL Rewriting)
- Website Speed & Page Load Optimization
- Crawl Error Resolution
c) Off Page Optimization
- Manual Search Engine Submission
- Article Writing and Submission
- Press Release Writing & Submission
- Directory Submission
- Classified Submission
- Business Listing
- Web Profile Creation
- Social Bookmarking
- Blog Creation
- Blog Posting
- Blog Commenting
- Guest Blog Posting
- Forum Posting, Q&A
- Google Local Listing
- RSS Feed Syndication
- Image Submission & Promotion
- Video Marketing & Submission
d) SEO Reports
- Google Analytics Report
- Keyword Ranking Report
- Monthly Accomplishment Report
I believe that this checklist gives you clear picture on how to start SEO in a systematic order to boost your website's rank and drive organic traffic to your website. You may work on each topic mentioned above and keep record of your work using reports mentioned above. These reports will give you insights on what is working for you and where you need to put efforts to improve results.
